GlobeMed Saudi launched a Marketing campaign within the Kingdom of Saudi Arabia to communicate its new brand identity:
To become an “authority” with client
To create a “relationship” with patient
To enforce “adoption” with providers
To command “respect” with competition
To position the new brand, GlobeMed Saudi re-invests its leadership in the success and growth of its clients, by caring for the insured; the primary sign of business success, and the indicator of a sound future vision
The New Brand Character is:
GlobeMed Saudi is a visionary determined to revolutionize the industry and the way the Saudi market looks at it.
GlobeMed Saudi has matured enough to assume the responsibility of market leader, the captain of the boat.
Creativity has been GlobeMed Saudi’s attribute since its inception. It has redefined the industry, established new standards, and raised the bar to higher levels.